Food and drink today

admin Articles

Drinks and healthy snacking seem to be the craze at present, and everything is designed to make eating healthier, easier and quicker. Phrases like ‘deskfast’ mean you spend less time eating and more time working, therefore, brands are cashing in on this.

Launching a new food or drink brand

admin Articles, Design & Branding

Launching a new food or drink brand onto the market can very much depend on your budget, this is where a business plan is very important. So many times I have seen entrepreneurs spend all their budget on an exhibition, based on promises from the sales team of big-name buyers attending.

Communication, communication, communication

admin Articles

Richard Horwell, managing director of Branding Innovations, answers the age-old question: ‘how important is communication, anyway?’ Let’s talk about communication, because unless you communicate the right message to your consumer then your brand will fail. Some of the best products are no longer around as they failed to engage with their consumers as a brand!

Coming up with an innovative idea

admin Articles

The first part of bringing a product to market? Coming up with a genuinely new concept, as Richard Horwell of Branding Innovations explains. Over the last 10 years I have seen hundreds of entrepreneurs walk through the doors of my office with what they feel is a life-changing idea.