The rise of functional drinks and nootropics: What are consumers looking for?

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[vc_row][vc_column][vc_single_image image=”3735″ img_size=”full” alignment=”center”][vc_column_text]We are seeing consumer buying habits changing. When they are doing their week shopping for food and drink, consumers increasing concerned with functionality and health. In the past, it was much more about buying into a lifestyle that a drink or snack brand offered, rather than the product itself. To put it another way, brand loyalty was gained by …