Developing Your Own Food and Drinks Brand

admin Press

April 12, 2021 on NE Connect

As a small business owner or startup founder you may have walked down the aisle in the Supermarket and thought to yourself ‘I can do better than that!’. Well, it isn’t as easy as you think. Years ago the Food & Drink market was dominated by large brands and own label products, but since then, life has moved on and consumers are no longer sold on big advertising campaigns and being told what to eat or drink.

Your Brand Is As Important As The Product Itself

admin Blog

You can have the best tasting, most luxurious product on the market but if no one picks it up and tries it, no one will ever know. 90% of a first-time purchase is based on the branding; it’s why a consumer will pick your product over their regular choice or your competition. Your branding is as important as the product …