The Food & Beverage sector attracts many eager start-up founders. And I’ve found that many like to think that they can launch their new brand on a shoestring budget. However, every business needs money to start and, believe me, the Food & Drink industry can suck up a lot more cash than many other sectors that entrepreneurs consider entering. Very …
Creating A Successful Brand For Your New Food Or Beverage Product
Given the huge number of products on our grocery store shelves, it is no surprise that it is a challenge to introduce something new. Not only do you need a clear point of difference you also need to entice your target audience to try it.
6 Steps For Developing A Food Or Drinks Brand
Looking at the range of food and drink in a supermarket many entrepreneurs will think they have a great idea for something new and different. However, as always, some key steps need to be undertaken to get from concept to shelf.
How Much Will It Cost You To Develop A New Drink?
Over the years we have met many budding entrepreneurs wanting to bring their dreams to life and start up in the beverage business. I have seen some innovative and exciting ideas that have great potential, and quite a few that made no sense at all.