Culinary experiences are as diverse as the cultures they originate from. The branding of food products has become a paramount factor in capturing the hearts and appetites of consumers. Whether you’re a small artisanal producer or a multinational food conglomerate, the art of food branding can make or break your product’s journey from the shelf to the consumer’s table. In …
Food Marketing Agency UK
The role of a food marketing agency UK is more vital than ever. From artisanal producers to multinational food conglomerates, effective food marketing is the secret ingredient that can propel your brand to the forefront of the culinary world. Let’s delve into the world of food marketing and explore the indispensable role played by a food marketing agency in the …
Food and Drink Branding Agency
In a world where culinary experiences are as diverse as the cultures they come from, food and drink branding stands as a critical element in captivating the hearts and palates of consumers. Whether you’re a small artisanal producer or a multinational beverage conglomerate, the art of food and drink branding can make or break your product’s journey from the shelf …
Brand Development
In the culinary industry, where tastes, trends, and preferences are ever-evolving, effective food branding is the secret ingredient that can set your products apart. Brand development in the food industry is a dynamic process that demands innovation, creativity, and a keen understanding of consumer desires. So, let’s embark on a flavorful journey into the world of food branding and explore …
Drink Design Company
In a world where culinary creativity knows no bounds, bubble tea has emerged as a beloved beverage that combines flavor, texture, and visual appeal into a single delightful package. As the bubble tea market continues to grow, the role of a drink design company becomes increasingly important in shaping the brand identity and customer experience for this iconic drink. Let’s …
Recipe Development 101 Does Your Idea Have What It Takes
In the culinary world, recipe development is a fine art that blends creativity, science, and a deep understanding of flavors. Whether you’re an aspiring home cook or a professional chef, the journey of crafting a delectable recipe begins with a spark of inspiration. Recipe development 101 does your idea have what it takes? Let’s get into a culinary exploration of …
Brand Development Agency UK
In the fiercely competitive field of the business world, your brand is your most valuable asset. It’s not just a logo or a name; it’s the essence of your business, the promise you make to your customers, and the reputation you strive to build. In the United Kingdom, where industries thrive and innovation is celebrated, harnessing the expertise of a …
How Much Do You Think It Will Cost To Market Your Food Or Drink Brand
In the vast and ever-evolving landscape of the food and beverage industry, crafting a product that tantalizes the taste buds is just the first step. To thrive in this competitive arena, you must master the art of marketing your food or drink brand effectively. From building brand recognition to fostering consumer loyalty, a well-executed marketing strategy can make all the …
Beverage brand marketing campaign – How to get started?
Developing and manufacturing your drink is just the beginning of your journey. Crafting the perfect beverage is already a challenge in itself, however, selling and marketing your drink requires even more dedication and hard work. It is a full-time job to have a drink brand. It doesn’t pay well at the beginning, thus you have to invest a lot of …
Food marketing agency London – Unleashing London’s Food Marketing Potential
When it comes to following trends and innovation, not many places can match up with London Consumers. The UK food and drink market is known for its diverse and vibrant offerings- most trends in the UK start here. Having a food and drink marketing agency in the heart of England helps you to constantly stay inspired and to always pay …
Recipe development – How does it work?
Recipe development is of utmost importance in the drinks industry. It plays the role in the creation of unique and innovative beverages, aligning with consumer preferences, ensuring product quality and consistency, driving cost efficiencies, as well as facilitating market expansion. In addition it allows businesses to respond to trends and health considerations, build brand identity, and respond to customer feedback …
Latest beverage trend: superfood mushrooms
Functional drinks have enjoyed a lot of spotlight since 2020 as people were more concerned about their health than ever before. Even though immunity is not their No 1 priority anymore, consumers still really care about their mental and physical well-being. This need created a market for various superfoods including superfood mushrooms. In the past decade, scientists started paying more …
Beverage industry trends: Gut Health & Prebiotic Fibre
The emergence of Covid has ignited a strong focus on boosting immunity, leading to a surge of interest in gut health. Recent groundbreaking studies have revealed the profound effects of gut health on immunity, mood, hormonal balance, recovery, and overall well-being. The gut, housing an abundance of bacteria, plays a vital role beyond digestion by producing beneficial molecules for the …
Why the market for traditional energy drinks is dying – and plant based is taking over
Energy drinks first hit the market in post-World War II Japan and were popular with truck drivers and shift workers who relied on the explosive mix of caffeine, vitamins and sugar to stay awake. By the end of the 1980’s, thanks to clever marketing, one energy drink originally known as Krating Daeng, changed its name to Red Bull and took …
How to Raise Funding for a New Food or Drink Idea
Over the last 14 years I have had hundreds of budding Entrepreneurs contact me to find out all the costs and funding needed to make their food or drink idea a reality. On closer scrutiny, they explain that they are putting together a business plan to raise money to develop their idea, but sadly not one of them has ever come back …
Why The Market For Traditional Energy Drinks Is Dying – And Where New Brands Are Finding Their Niche
By Richard Horwell, the owner of Branding Innovations Energy drinks first hit the market in post-World War II Japan and were popular with truck drivers and shift workers who relied on the explosive mix of caffeine, vitamins and sugar to stay awake. By the end of the 1980’s, thanks to clever marketing, one energy drink originally known as Krating Daeng, …
How to spend your money when launching a food/drink brand
The Food & Beverage sector attracts many eager start-up founders. And I’ve found that many like to think that they can launch their new brand on a shoestring budget.
Developing and launching an alcoholic drink is harder than you might think
Creating an alcoholic drink is likely to cost around £50k – at the very least. You also have to have enough funds for HMRC to believe in you.
Is novel foods legislation stifling innovation in the beverage sector?
When the UK left the EU, some – including Richard Horwell, owner of specialist food and drink marketing and branding company Branding Innovations – hoped novel foods regulations would be overhauled in order to facilitate drinks innovation. Sadly, he says, we are still some way behind.
Alcohol-free spirit manufacturers need to up their game
Having been behind over 100 brands, I have seen far too many entrepreneurs think they can handle the sales and marketing themselves, without any help or funding.
Why voluntary nutrition labels for alcoholic drinks won’t work
A voluntary e-label scheme has been developed by European wine and spirits trade bodies Comité Européen des Entreprises Vins and Spirits Europe enabling wine and spirit producers to communicate nutritional, calorie and allergen information via QR codes on bottles.
Having been behind over 100 brands, I have seen far too many entrepreneurs think they can handle the sales and marketing themselves, without any help or funding.
Why creating an alcoholic drink product is full of potential pitfalls
Every time I walk into a bar, someone, usually the bar tender, will tell me about his great idea for creating a new drink. And the first thing I will ask is: “How deep are your pockets?”
Will the new voluntary nutritional achieve its aims?
A voluntary e-label scheme has been developed by European wine and spirits trade bodies Comité Européen des Entreprises Vins and Spirits Europe
The Defining Traits of Package Design That Win the Attention and Trust
More than 50% of US consumers change their product brands due to new, unsatisfactory packaging, while 49% of consumers share their unboxing experience on social media, giving product packaging center stage.
Why The New Voluntary Nutritional Labelling For Alcoholic Beverages Won’t Work
We now have a new voluntary e-label scheme developed by CEEV and SpiritsEUROPE. The intention is to encourage wine and spirit producers to display nutritional information
Why ingredient labelling on alcoholic drinks is essential
A new voluntary e-label scheme developed by CEEV and SpiritsEUROPE was recently launched to encourage wine and spirit producers to display nutritional information, calorie content, allergens advice etc. on their bottles.
Why ‘Novel’ Is still a no-go in the UK
In contrast to the United Kingdom, the USA and Canada find themselves at the vanguard of a revolution that has resulted in a booming appetite for food products containing novel foods with health benefits.
Why Alcohol-free Spirits are the Emperor’s New Clothes
Zero alcohol beverages have been growing in popularity over the past few years. Research from the 2021 Lumina Intelligence Low2No Alcohol Report (published June 2021) shows that 30% of young people are actively making the decision to avoid alcohol.
Underestimating Marketing Costs Can Sink Food & Beverage Startups
Startup in the Food & Beverage sector? Richard Horwell from specialist food & drink marketing and branding company, Branding Innovations shares insights on the Sales & Marketing costs you’ll need to consider.
The UK’s Novel Foods legislation: A dinosaur stifling innovation or making the best of bad hand?
The UK Food Safety Authority (FSA)’s Novel Foods process is not fit for purpose and is holding back originality and growth in the UK’s food and beverage industry.
Hard Selzters; Has the bubble burst?
There has been huge interest in hard seltzer category (also known as hard sparkling water, spiked seltzer, or alcoholic seltzer) over the past couple of years in the UK.
Hard Seltzers; has the bubble burst?
There has been huge interest in hard seltzer category (also known as hard sparkling water, spiked seltzer, or alcoholic seltzer) over the past couple of years in the UK.
The Costs Of Marketing A New Food & Beverage Brand
Planning and cash are essential for the success of any new Food & Beverage (F&B) product. Paying upfront for everything and then waiting up to 90 days for the payments on anything you might sell can create a huge black hole in your cashflow.
5 Tips to help your alcoholic drink Startup succeed
Creating an alcoholic drink startup? Richard Horwell from Branding Innovations shares advice on how to overcome some of the key challenges when doing just that.
Alcohol Brands
Your new alcoholic drink may be smooth, but launching it won’t be
How much do you think it will cost to market your food or drink brand?
Your new food or drink brand is ready – now the challenge begins! The next step is to generate sales. That shouldn’t be too hard as lots of other brands out there aren’t half as good as yours. So, how hard can it be, right? Well, the answer is… very hard and – I can’t stress this enough – very expensive.
Developing and Launching an Alcoholic Drink Can Be More Like a Nightmare Than a Dream
Creating an alcoholic drink is not easy. Only one in ten new alcohol drinks business ventures will survive beyond two years so you need to make sure you have done everything possible
Why voluntary nutritional labelling for alcoholic beverages wont work.
A voluntary e-label scheme has been developed by European wine and spirits trade bodies Comité Européen des Entreprises Vins and Spirits Europe
Soapbox: Why ingredient labelling on alcohol is vital
With the aim of encouraging wine and spirit producers to display more information, including ingredients, calories and sustainability initiatives on product labels
Drinks Business: Are Hard Seltzers Simply a Short-Term Craze?
You would have been hard-pressed to miss the massive excitement over hard seltzers (also called spiked seltzer, alcoholic seltzer, or hard sparkling water) over the past couple of years in the UK.
Have you got the bottle?
Why creating an alcoholic drink for the UK market is full of potential pitfalls and problems.
Will Voluntary Labelling On Alcohol Really Help Our Health?
Most consumers want to know about the ingredients in the food and the drink they consume. And on the 1st December a new voluntary e-label scheme for alcoholic beverages was launched.
An Interview With Branding Innovations
I’m having a chat this week with Richard Horwell of Branding Innovations, a specialist food and drink marketing and branding company.
Marketing a Food & Beverage Brand Requires a Significant Budget
I have seen far too many entrepreneurs think they can handle sales and marketing themselves, without any help or funding.
Voluntary nutritional labelling for alcoholic beverages
I am delighted to hear the recent news about the launch (on Dec 1st) of a new voluntary e-label scheme developed by CEEV and SpiritsEUROPE.
Why the voluntary system for nutritional labelling for alcoholic drinks won’t succeed
A new voluntary e-label scheme for alcoholic beverages has been developed by CEEV and SpiritsEUROPE and will be launched on 1st December 2021.
Where To Spend Your Money When Launching A Food Or Drinks Brand
The Food & Beverage sector attracts many eager start-up founders. And I’ve found that many like to think that they can launch their new brand on a shoestring budget. However, every business needs money to start and, believe me, the Food & Drink industry can suck up a lot more cash than many other sectors that entrepreneurs consider entering. Very …
Creating A Successful Brand For Your New Food Or Beverage Product
Given the huge number of products on our grocery store shelves, it is no surprise that it is a challenge to introduce something new. Not only do you need a clear point of difference you also need to entice your target audience to try it.
6 Steps For Developing A Food Or Drinks Brand
Looking at the range of food and drink in a supermarket many entrepreneurs will think they have a great idea for something new and different. However, as always, some key steps need to be undertaken to get from concept to shelf.
How Much Will It Cost You To Develop A New Drink?
Over the years we have met many budding entrepreneurs wanting to bring their dreams to life and start up in the beverage business. I have seen some innovative and exciting ideas that have great potential, and quite a few that made no sense at all.
How to turn your family recipe into a marketable product
Having been behind over 100 brands, I have seen far too many entrepreneurs think they can handle the sales and marketing themselves, without any help or funding.
Is the low/no alcohol category the latest ’emperor in new clothes’?
As drinking habits change amid the pandemic, the low and no alcohol category sees a pronounced acceleration. Yet, while their appearance appeals, could taste and an expensive price point threaten to impact uptake?
What costs will you incur when developing your food or drink brand?
We often meet entrepreneurs who believe that a new food or drink (F&B) brand can be started on a shoestring. Every business needs money to start and, believe me, the Food & Drink industry is no different. In fact, it can suck up a lot more cash than many other sectors.
Are alcohol-free spirits a missed opportunity?
Research published in the 2021 Lumina Intelligence Low2No Alcohol Report (June 2021) shows that 30% of young people are actively choosing to avoid alcohol. And older people are cutting back or eliminating it as they want the comfort of driving to/from their destination without worry about being over the limit.
Hard seltzer losing fizz
Has the bubble just burst on the alcoholic sparkling water craze, asks Richard Horwell? Sometimes a new product comes along that creates huge excitement. This has been the case with hard seltzers in Britain.
Recipe for Success
Recipes that have been handed down for generations exist in all corners of Cheshire. Some of those recipes may have the potential to become household brands, perhaps internationally.
The Road to Market
Your new bakery, pastry or biscuit brand is ready – now the challenge begins! The next step is to generate sales. There are quite a few numbers coming up, and some of them may leave you feeling a little deflated.
Tasting Success Can Take Time
Can a recipe that has been handed down through generations become a marketable reality. Of course, but no matter how wonderful the recipe, there are a number of steps on the journey from kitchen stove to supermarket shelf.
Hard Seltzer: Has the bubble burst?
There has been huge interest in the hard seltzer category (also known as ‘hard sparkling water’, ‘spiked seltzer’, or ‘alcoholic seltzer’) over the past couple Of years in the UK. This is hardly surprising in the light of the pandemic and lockdowns.
Six steps for developing a food or drink brand
Looking at the range of food and drink in a supermarket many entrepreneurs will think they have a great idea for something new and different. However, as always some key steps need to be undertaken to get from concept to shelf.
The Cost of Marketing your Food or Drink Brand
The main route to market for new brands is through wholesalers; selling direct to stores is almost impossible. But do not rush to contact the most obvious large wholesaler without checking if the wholesaler supplies your target retailers
Creating a successful brand for your new food or beverage product
Given the huge number of products on our grocery store shelves, it is no surprise that it is a challenge to introduce something new. Not only do you need a clear point of difference you also need to entice your target audience to try it.
Are hard seltzers over before they really began?
There was massive excitement over hard seltzers (also called spiked seltzer, alcoholic seltzer, or hard sparkling water) over the past two years in the UK.
Are Alcohol-Free Spirits Just Over-Priced Flavoured Waters?
There are fantastic opportunities for the right manufacturer to dominate the alcohol-free spirits’ space. However, manufacturers need to think beyond traditional spirit categories to find unique flavors, characters, and profiles for their drinks if they are going to be viewed as competing against their alcohol counterparts.
How to get your food or beverage brand off to the best possible start
Every startup founder needs to keep in mind that branding is as important as the product itself. 90% of a first-time purchase is based on the branding it’s why a consumer will pick your product over their regular choice or your competition.
Alcohol Free Spirits Are Missing An Opportunity
The key reasons people cite for buying a zero-alcohol drinks are: health (including weight loss and disease prevention), wanting to be able to drive, and saving money. There are some great low alcohol beers (technically they are not alcohol free) but just because the beer brewers have got it right doesn’t mean the spirits market has hit the spot. Not …
Are you underestimating your marketing costs?
You have a fantastic new food or drink brand. It truly is a wonderful product. Congratulations, you’ve successfully negotiated the easy part. Now you need to generate sales. Far too many entrepreneurs think they can handle the sales and marketing themselves.
Is the low/no alcohol category the latest ’emperor in new clothes’?
As drinking habits change amid the pandemic, the low and no alcohol category sees a pronounced acceleration. Yet, while their appearance appeals, could taste and an expensive price point threaten to impact uptake?
How much will it cost you to develop a new drink?
Over the years we have met many budding entrepreneurs wanting to bring their dreams to life and start up in the beverage business. I have seen some innovative and exciting ideas that have great potential, and quite a few that made no sense at all.
Tips for developing a brilliant brand for a Drink or a Food product
Branding plays a huge role in encouraging a first-time purchaser to try your new food or drink product. Indeed, 90% of a first-time purchase is based on it. Banding is why a consumer will make the decision to pick your product over their regular choice of product that they may have been buying for a considerable period of time.
What’s required to develop a successful brand for your Food or Beverage product?
However tasty your product you need to focus on the fact that 90% of a first-time purchase is based on the branding; it’s why a consumer will pick your product over their regular choice or over your competition.
Creating a successful brand for your food or beverage product
You may have created a wonderful tasting product but if no one picks it up, buys it and tries it, it simply won’t succeed. 90% of a first-time purchase is based on the branding; so it helps consumers to decide to pick your product over their regular choice.
Costs Of Marketing for Food and Beverage Brands
Regardless of sector, entrepreneurs can fall into the same traps. A common mistake is thinking they can handle sales and marketing themselves.
Marketing Food & Beverage Brands Costs More Than You Think!
Many entrepreneurs think they can handle sales and marketing themselves, without any help or funding. They set out without any real understanding of what’s involved or the budgets they will need.
Career Insights – Branding Innovations
Branding Innovations: branding and marketing Richard Horwell is the managing director of Branding Innovations, a food and drink specialist consultancy that focuses on development, branding and marketing.
Functional drinks and the trend for Nootropics.
We are seeing consumer buying habits changing. When they are doing their week shopping for food and drink, consumers increasing concerned with functionality and health. In the past, it was much more about buying into a lifestyle that a drink or snack brand offered, rather than the product itself.
How to convert your drink into a retail product
There are no rules about where a business idea can be born, and some of the best begin in a kitchen. We recently developed a healthy soft drink based on stinging nettles. The recipe was one that had been in the founder’s family for generations.
The Successful Founder Summer 2021 Issue
Every startup founder needs to keep in mind that branding is as important as the product itself. Of a first-time purchase is based on the branding: it’s why a consumer will pick your product over their regular choice or your competition
Marketing Your F&B Brand Is Going to Cost More Than You Think!
Having been behind over 100 brands, I have seen far too many entrepreneurs think they can handle the sales and marketing themselves, without any help or funding.
What Do You Need To Budget When Developing A New Food Or Drink Brand?
When considering the possibility of starting a business many people look at the Food & Drink sector as a starting point. Some people have a genuinely innovative idea. But what will it cost to bring to market? It is all too common to believe that you can start up your own drinks brand on a shoestring
Alcohol free spirits are missing an opportunity
The key reasons people cite for buying a zero-alcohol drinks are: health (including weight loss and disease prevention), wanting to be able to drive, and saving money. There are some great low alcohol beers (technically they are not alcohol free) but just because the beer brewers have got it right doesn’t mean the spirits market has hit the spot.
How to convert a family recipe into a retail product.
Many people have a treasured family recipe, or perhaps a dish inspired by something tasted on holiday, that they believe will take the food and drinks market by storm. However most home-prepared recipes cant simply be moved from the kitchen to the factory
Wake up your customers to a new day
It was the question everyone was afraid to ask Last year. haw many breweries were going to close? In the States. 45 percent was the believed number. which was close to the same number being mooted around here.
Food & Drink Technology July/August 2021
Richard Horwell is the managing director of Branding Innovations, a food and drink specialist consultancy that focuses on development, branding and marketing. Prior to setting up Branding Innovations in 2007
How to develop your own food & drink brand
So many entrepreneurs look at the range of products in the Supermarkets or stores and say to themselves ‘I can do better than that!’. When I was growing up, all my classmates wanted to work for a Bank or the Public Service as it was a safe secure job; these days everyone wants to be their own boss.
Wanting to know how to start your food or drinks brand? Let us introduce you to everything we do here at Branding Innovations by our MD Richard Horwell.
Wanting to know how to start your food or drinks brand? Let us introduce you to everything we do here at Branding Innovations by our MD Richard Horwell.
How To Develop Your Own Food Or Drinks Brand
[vc_row][vc_column][vc_column_text]Richard Horwell, the owner of Branding Innovations, a specialist food and drink design agency in London, spoke to Business Leader about how you can develop your own food or drinks brand. Have you ever been shopping and as you look down the shelves of drink, thought ‘I have a great idea for something new and different’? The impact of Covid-19 …
How To Create A Brilliant Brand For Your Foodie Business
You can have the best tasting, most delicious food or drink product on the market but if no one tries it, no one will ever know, 90% of a first-time purchase is based on the branding; it’s why a consumer will pick your product over their regular choice or your competition. Your branding is as important as the product itself. …
How To Turn Your Secret Recipe Into A Business
Do you have a food or drink recipe that has been within your family for generations? Or have you tasted a great dish or drink while travelling and would love to bring it to the UK? It’s very easy to believe that your recipe will go viral when it hits the food and drinks market; you aren’t the first person …
Beverage cans: Why the format is growing in popularity
Cans are proving popular in drinks packaging thanks to their recyclability, expansion beyond the carbonated market; and cost-effective production runs. Far more than its outer shell, drinks packaging is the bridge that connects a product with people.
You don’t need to be a star for your recipe to shine
In the early 80s, actor Paul Newman filled empty wine bottles with his homemade salad dressing and handed them out to neighbours as Christmas presents. When his neighbours began knocking on his door asking for refills, Newman decided he’d try selling it (with profits going to charity). It’s still in shops now.
Starting a Food and Drink Business – Curry Life
Over the years I have met many budding entrepreneurs wanting to bring their dreams to life and start up a food & beverage (F&8) business. I have seen Innovative and exciting ideas with great potential, some targeted at the British love of curry. I’ve also seen quite a few that made no sense at all.
On Wine And Branding
Let me start with a bold statement. Your branding is as important as the product itself. You can have the best tasting wine on the market but if no one picks it up and tries it, no one will ever know, 90% of a first-time purchase is based on the branding; it’s why a consumer will pick your product over their regular choice or your competition.
Growing potato-based recipes into retail products
THERE are people who look at a potato and fail to see anything more than proto mash, and there are people bursting with amazingly imaginative ideas of how to use that same potato to fashion fantastic flavour sensations.
Food for Thought, and Profit
Paul Newman did it, Levi Roots did it, but could you take a home-crafted recipe, create a product and turn it into a marketable reality. Of course, you could, but there is a lot of work involved.
8 Key Steps For Creating A Standout Food Or Beverage Brand
Your product may taste absolutely delicious but without brilliant branding it may not be a success. It is vital to remember that 90% of a first-time purchase is based on the branding; it’s why a consumer will pick your product over their regular choice or your competition.
Get your food or beverage brand off to the best possible start
Every startup founder needs to keep in mind that branding is as important as the product itself. 90% of a first-time purchase is based on the branding; it’s why a consumer will pick your product over their regular choice or your competition. So how can startup founders communicate their message to their target audience so that they decide to buy and try?
From kitchen to supermarket
Business ideas can be conceived anywhere, including kitchens. Up and down the land there are recipes that have been handed down through generations, there are recipes adapted from dishes experienced abroad, and there are recipes that were created from scratch (by design or by accident).
Convert a family recipe into a retail product
Do you have a food or drink recipe that has been within your family for generations? Or have you tasted a great dish or drink while travelling and would love to bring it to the UK? The first thing you need to do is research. Is there anything similar in the market either in the UK or internationally? Find out everything you can about this competition.
Turning your signature dish into a retail product
You have a killer dish, it’s a best seller, and people are regularly begging for the recipe. But you have ambitions for this flavour sensation: this time next year Rodney, we’ll be millionaires! And you and Rodney (other world-weary siblings are available) may well end up yacht-and-a-penthouse rich, but the journey from restaurant kitchen to supermarket shelf is a long one, and it involves a great deal of work.
How to convert your family recipe into a retail product
Perhaps you have a family recipe you can trace back to Charlemagne, or perhaps your signature dish was a happy accident. It’s very easy to believe that your recipe will go viral when it hits the food and drinks market; you aren’t the first person to think that, and you definitely won’t be the last.
How To Turn Your Secret Recipe Into A Business
Do you have a food or drink recipe that has been within your family for generations? Or have you tasted a great dish or drink while travelling and would love to bring it to the UK? It’s very easy to believe that your recipe will go viral when it hits the food and drinks market; you aren’t the first person to think that, and you definitely won’t be the last.
What Thirsty Consumers Are Looking For
Buying habits are changing. Lifestyle ruled for a long time—you were cool if you bought a product because only the ‘richest’ or ‘best looking’ would buy now brand loyalty is linked to brand benefits and transparency.
Functional Drinks And The Trend For Nootropics. What Consumers Are Looking For?
Consumer buying habits are changing. When it comes to food and beverage, consumers are now much more focused on health and functionality. In the past, it was about buying into a lifestyle that a snack or drink’s brand offered, rather than the actual product itself.
Speak To Your Target Consumers With A Brilliant Brand
Many of us dream of creating a successful food or drink brand but may not be sure how to attract consumers. A tasty product is one thing but how people get to know about it? Your branding is hugely important. As important as the product itself. Branding is the message you want to communicate to your target consumer – and that message should be ‘BUY ME’.
Branding for success in spirits podcast
Join Richard Horwell, the Managing Director of Branding Innovations, a Food and Drink Specialist, for a conversation on the key considerations of spirits branding. From what does and doesn’t make a good brand story to knowing when to rebrand and where to focus your efforts.
Consumers Want More Than Thirst-Quenching And Fancy Packaging
Consumer buying habits are changing. Food and beverage shoppers are now much more focused on health and functionality. In the past, consumers bought into a lifestyle that a snack or drink’s brand offered, rather than the actual product itself. Brand loyalty was won by generating, through the brand’s powerful advertising and packaging, a sense of identity by making them feel part of a community.
How To Create A Brilliant Brand For Your Foodie Business
You can have the best tasting, most delicious food or drink product on the market but if no one tries it, no one will ever know, 90% of a first-time purchase is based on the branding; it’s why a consumer will pick your product over their regular choice or your competition.
Key Factors to Consider When Launching a Drinks Brand
Once upon a time, simple hydration or quieting a rumbling tummy was all we asked of our food and beverages. And then lifestyle came along. Snacks and drinks sought to create a sense of identity, to instil a feeling of being part of a community; cool people used these products.
Creating a brand, a food or beverage brand that says ‘Buy Me’
You may have a wonderful product which tastes fantastic but if consumers don’t pick it up and try it, you may find it stays a well-kept secret. To avoid this situation you need brilliant branding. Afterall, 90% of a first-time purchase is based on the branding; it’s why a consumer will pick your product off the shelf in instead of their regular choice or your competition.
Give your Food or Beverage product brilliant branding
You can work hard on your recipe and create a product with a wonderful taste but if consumers don’t buy it and try it, no one will ever know how good it is. 90% of a first-time purchase is based on the branding; it’s why a consumer will pick your product over their regular choice or your competition. Your branding is as important as the product itself.
Developing Your Own Food and Drinks Brand
As a small business owner or startup founder you may have walked down the aisle in the Supermarket and thought to yourself ‘I can do better than that!’. Well, it isn’t as easy as you think. Years ago the Food & Drink market was dominated by large brands and own label products, but since then, life has moved on and consumers are no longer sold on big advertising campaigns and being told what to eat or drink.
Your Brand Is As Important As The Product Itself
You can have the best tasting, most luxurious product on the market but if no one picks it up and tries it, no one will ever know. 90% of a first-time purchase is based on the branding; it’s why a consumer will pick your product over their regular choice or your competition. Your branding is as important as the product …
Key Ingredients For Creating A Brilliant Brand For Your Food & Beverage Product
You may be surprised to know that 90% of a first-time purchase is based on the branding. Your branding is what will encourage consumers to buy your product rather than their regular choice or a competitor brand. But don’t confuse design with branding. Branding is the message you want to communicate to your target consumer – and this should be a clear ‘BUY ME’.
The rise of functional drinks and nootropics: What are consumers looking for?
[vc_row][vc_column][vc_single_image image=”3735″ img_size=”full” alignment=”center”][vc_column_text]We are seeing consumer buying habits changing. When they are doing their week shopping for food and drink, consumers increasing concerned with functionality and health. In the past, it was much more about buying into a lifestyle that a drink or snack brand offered, rather than the product itself. To put it another way, brand loyalty was gained by …
Your brand is as important as the product itself
You can have the best tasting, most luxurious product on the market but if no one picks it up and tries it, no one will ever know. 90% of a first-time purchase is based on the branding; it’s why a consumer will pick your product over their regular choice or your competition.
How much does it cost to develop a drink?
Many people have amazing ideas for drinks but getting a new brand up and running can suck up a lot more cash than many other sectors. As retailers, you’ll be well aware of what’s involved in promoting an unknown product the purchasing decision, logistics, merchandising in store (and the rest).
Launching a new drinks brand? Why it needs to be functional…
I have a strong admiration for consumers’ savviness and ability to pick out the products they want and form a loyalty to them, despite the mass of advertisements projected at them every day. So, when creating a new food and beverage brand, you need more than just great taste and eye-catching packaging. Consumers are now much more focused on health and functionality.
Steps Cumbrian entrepreneurs can use for developing a drinks brand
The UK is brilliant when it comes to creativity and we’ve seen A LOT of innovation in the Food & Drink sector in recent years, writes Richard Horwell, owner of Branding Innovations. Entrepreneurs in Cumbria have played their part in this. So, if you have a good idea for a new food or drink product you may be thinking of taking the plunge and starting your own business.
How to launch a food or drinks startup
Is your entrepreneurial instinct drawing you to the Food and Drink sector? Many entrepreneurs look at the range of drinks in the Supermarkets or stores and say to themselves ‘I can do better than that!’. Creativity is brilliant in the UK, however, starting a Food or Drink company isn’t an easy option.
How to enter the brewing industry with a new brand
Starting a new drinks business is never easy but the boom in craft beers means that many people like the idea of creating a new and different product. Here are some pointers on how to start:
Starting Up
Thinking of starting a food and drink business in Norfolk? Here’s some sage advice from brand expert Richard Horwell. Norfolk has wonderful produce and a diverse range of exciting new food and drink brands. From the bakery to the dairy to the smokehouse, there is plenty going on! Perhaps you also have an idea for a new product that you’d like to launch.
How to develop potato products brands
MANY growers are looking for opportunities to develop new products to sell to the grocery trade, particularly given that the pandemic has decimated foodservice demand, affecting potato sales. Looking at the big picture it is interesting to note that a significant increase in processed potato products is forecast. As, is the case for rehydrated potato specifically.
Steps for entering the drinks industry with a new brand
It is undoubtedly the case that launching a new drinks business isn’t easy. However, there are many wine buffs who might like the idea of breaking into the market with an exciting, different product. Starting a new drinks company will require that you have a POD (point of difference); something that others aren’t doing and is clearly a direction for the market.
How to develop a new vegan product – the inspiration, process and pitfalls
What steps do you need to take when you have an idea and want to develop a new vegan product or brand? Richard Horwell from Branding Innovations reveals all. When it comes to creativity, the UK is amazing. You can see this in the innovative vegan products that have emerged in the Food & Drink sector over the last couple of years.
How to get started with a new food or drinks brand
With products such as drinks many people have ideas for new products which they think could be better than, or be a useful addition to what is already available on our supermarket shelves. However, starting a new company in Food & Drink is far from easy.
How to develop a new Scottish food or drink brand
Scotland has many wonderful food and drink products both traditional and new. If you are a business owner in Glasgow who wants to create a new food or drink brand, or you are someone with a great idea for a new product and are thinking of changing career, you will need to take a number of steps to take this forward.
How to Create a Drinks Brand That Will Stand Out
In our present circumstances, many people are considering a change of career. And the idea of starting a new brand in the recession-proof Food and Drink sector can be appealing. You may have come up with an excellent idea for a new product, but it is important to recognize that starting a new Food and Drink business is far from easy.
How to create a standout drinks brand
Are you thinking of a career change? Does the idea of starting a new brand in the recession proof Food & Drink sector appeal to you? You might have found yourself looking at say, the drinks available at your local supermarket and had ideas that would be a great addition to what is currently on offer.
Richard Horwell on BV TV Show
With over 40 years experience in the marketing & management within the hospitality, food & drink sector, I am passionate about the business and especially those who start and develop a food and drink business within this area.
How to Launch Your Own Drinks Brand
Interest in starting a food and beverage brand has increased during lockdown and 2021 is already set to be a bumper year for new releases. Richard Horwell of Branding Innovations. When I was at school my classmates mostly wanted to work for a bank or the public service as it was a safe secure job; these days everyone heading into the workforce wants to be their own boss.
How to prepare now to ensure your drinks brand is a success in 2021
[vc_row][vc_column][vc_column_text] There’s a lot of competition on beverage shelves, and soft drinks buyers do range reviews at the start of the new year. To be successful with your drinks brand in 2021 you need to start preparing now, writes Richard Horwell of F&B marketing and branding company Branding Innovations. There is a lot of competition and since COVID-19 there has …
Six steps for developing your own drinks brand
Many people have an idea for a new range of drinks. However, starting a beverage company isn’t easy. Richard Horwell from marketing and branding company Branding Innovations looks at six areas entrepreneurs need to consider.
How To Develop Your Own Food Or Drinks Brand
Richard Horwell, the owner of Branding Innovations, a specialist food and drink branding company in London, spoke to Business Leader about how you can develop your own food or drinks brand. Have you ever been shopping and as you look down the shelves of drink, thought ‘I have a great idea for something new and different’?
Branding Innovations MD Talks with World Food Travel Association
Listen to our January 2021 episode of Food Travel Talk TV where we discussed how the COVID pandemic is changing the food and beverage products and experiences that consumers and travelers enjoy. Special thanks to our guest Richard Horwell, Branding Innovations, London, UK.
How to Successfully Launch Your Drinks Brand in Time for Summer
As you may expect, soft drink sales tend to skyrocket in summer. In fact, the start of the primary sales season starts as soon as Easter and lasts through to the end of September.
Drink Startups-here’s how to really boost your business this year
Soft drinks buyers do their range reviews in the first three months of the year; this is so that new brands are on the shelves after Easter ready for the Spring / Summer when consumers are craving delicious soft drinks. This means you should be preparing now if your brand is to have a bumper summer in 2021.
How To Make Your Food Packaging Design A Success
[vc_row][vc_column][vc_column_text]Whenever we are presented with a new project at Branding Innovations, we understand that market research is key. Market research without you knowing will likely influence most of the decisions you make; down to: Food or drinks packaging design Recipe Development Even where you will sell to reach your target market Researching is important, if you don’t create a striking …
How to get a drink manufactured
[vc_row][vc_column][vc_column_text]How to get a drink manufactured The Manufacturing process of creating a drink is one not to be underestimated. It is a complex operation that requires experience, extensive knowledge and trusting contacts to make the perfect product- ready to be sold in shops within the shortest time frame possible. At Branding Innovations, our relationships with all components of the supply chain …
Alcohol Beverage Development Case Study: Ibiza Ice
[vc_row][vc_column][vc_column_text]My first brainchild was one which I developed over a few years from scratch and sold 6 years later to a Dutch Billionaire; it was a long hard road but as it was my baby and I wanted nothing more than it to be a success. The name of this brainchild was called Ibiza Ice. I had always been fond …
Why Grannie’s Special Recipes Won’t Go Global
[vc_row][vc_column][vc_column_text]With lockdown and redundancies, more people than ever are thinking about starting a food and drink business. 90% of them will fail within two years, in part because of the high failure rate in all start-ups but increased by the misconceptions surrounding this industry. So, when a chum’s daughter asked me for advice, I put her in touch with Richard …
What To Do Now To Ensure Your Drinks Brand Is Successful This Year
In order for new brands to be on the shelves ready for the Spring/Summer sales, soft drinks buyers do their range reviews in January, February and March. There is plenty of competition and since Covid-19 there has been a surge in development of new healthy brands plus a massive demand for them.
How can you achieve success for your soft drinks brand in 2021?
If you have developed a delicious new soft drink which you believe has the potential to be successful in 2021, what do you need to do? Richard Horwell is the owner of Branding Innovations and has over 30 years’ experience in marketing FMCG brands around the world. He shares his tips to help you get your brand booming.
Make your soft drink brand successful in 2021 by getting ready now
The first three months of the year is the period when soft drinks buyers do their range reviews. The timing mean that new brands can be on the shelves after Easter ready for the Spring / Summer. This means you should be preparing now if your brand is to have a barnstorming summer in 2021.
How to prepare now to ensure your drinks brand is a success in 2021
There’s a lot of competition on beverage shelves, and soft drinks buyers do range reviews at the start of the new year. To be successful with your drinks brand in 2021 you need to start preparing now, writes Richard Horwell of F&B marketing and branding company Branding Innovations, in this guest article.
Beverage Development: Hibiscus’ Hype
Whilst many think of the humble English Rose or delicate Chamomile plant as the extent of their flower drinking habits, it may be time to think again. Hibiscus has been popular for centuries in various tropical regions of the world. It’s delicately soft large petals decorated in various shades of soft sunset, all blooms feature a distinctive deep burgundy pistil, …
To add sugar or not to add sugar
[vc_row][vc_column][vc_column_text]When the sugar tax came into action during May 2018, the UK was hit by shock announcements that each sugar loaded drink we loved would cost more money as it was bad for us. This action, though unpopular – kickstarted a much-needed demand for healthier, low sugar drinks as consumers nor retailers want to pay the extra tax and realised …
Recipe Development 101: Does your idea have what it takes?
[vc_row][vc_column][vc_column_text]At Branding Innovations, we specialise in Beverage Recipe development. Recipe for us is the key factor in determining successful products from the dispensable, as consumers are won and lost on flavour. Whenever we start a new project, we work with our clients every step of the way, whilst ensuring the flavour you choose will be a hit with the European food …
Covid-19 Prime time for starting a drink brand?
[vc_row][vc_column][vc_column_text]During the Coronavirus pandemic, we at Branding Innovations have been busier than ever, producing, developing and marketing innovative, natural, healthy snacks and beverages. All of our pre-existing clients have stood by Branding Innovations during this rocky-period and are all the better for it, due to the unexpected prosperity of this market. Since the beginning of lock-down with little to do …
Case Study: Actiph
[vc_row][vc_column][vc_column_text]Actiph is the UK’s first high alkaline, ionised water with a ph 9.0+ and offers hydration and a refreshing taste. Branding Innovations in 2017 launched Actiph in the UK Market. We immediately secured key listings and was able to give Actiph the momentum and initial push it much needed. We also provided Actiph with consultation in regards to production and …
Can O’Water: Brand Relation’s Launch of Can O’Water
[vc_row full_width=”stretch_row”][vc_column][vc_column_text] Can-O is natural spring water and sparkling spring water in a can with a resealable & a ring pull top or a resealable top. Their product is an infinitely recyclable alternative to plastic bottles as if you recycle your can, it will be back on the shelf in as little as 6 weeks. When Can O’Water approached us …
Wild Leaf: Branding Innovations launches new Premium Craft Mixers.
Wild Leaf Drinks and our team here at Branding Innovations have created premium craft mixers perfect for any premium spirit. While working with Wild Leaf Drinks, our team has turned an idea into a reality doing everything from recipe development, product design, marketing, social media, and overall strengthening the company branding to be ready for a UK launch in November …
Packaging Design For Snacks Case Study: Mezete
Branding Innovations entirely redesigned & rebranded the Mezete Range for a UK and Europe Market Launch. We have teamed up with Mezete, a hummus and dip brand from Jordan, to rebrand their delicious products for the UK and European markets!
Tribal: BR creates striking design and branding
Branding Innovations brings North African flavours to life with Tribal Marinated Beef Strips Design & Branding. Tribal is a spicy beef jerky inspired by North-Western African flavours that are unlike anything else of the snack market!
Food and drink today
Drinks and healthy snacking seem to be the craze at present, and everything is designed to make eating healthier, easier and quicker. Phrases like ‘deskfast’ mean you spend less time eating and more time working, therefore, brands are cashing in on this.
Launching a new food or drink brand
Launching a new food or drink brand onto the market can very much depend on your budget, this is where a business plan is very important. So many times I have seen entrepreneurs spend all their budget on an exhibition, based on promises from the sales team of big-name buyers attending.
Communication, communication, communication
Richard Horwell, managing director of Branding Innovations, answers the age-old question: ‘how important is communication, anyway?’ Let’s talk about communication, because unless you communicate the right message to your consumer then your brand will fail. Some of the best products are no longer around as they failed to engage with their consumers as a brand!
Coming up with an innovative idea
The first part of bringing a product to market? Coming up with a genuinely new concept, as Richard Horwell of Branding Innovations explains. Over the last 10 years I have seen hundreds of entrepreneurs walk through the doors of my office with what they feel is a life-changing idea.