Brand Development

We have brand development expertise in a myriad of food and beverage sectors, and we always endeavour to source the most reliable highest quality manufacturers, flavour houses, label producers and contract manufacturers that work for you. At every stage of the process, we will be keeping you up-to-date.With our extensive knowledge and experience, we can guide you create a marketable product with a strong brand salience. Researching your audience, competition & other brands worldwide helps us build a strong idea about what works.

MARKET RESEARCH

In order to develop a successful brand and commercially viable product, it is necessary to fully understand the market place and its strengths, weaknesses and potential opportunities. Brand Relations conducts an extensive market research report which is used to correctly position your product.

COMMUNICATION STRATEGY

Outlining how to communicate to businesses and consumers alike, we ensure that messaging is consistent throughout and your key messages and values are always present.

BRAND STRATEGY

Identifying and understanding product positioning, pricing and retail strategy is an essential part of developing a brand. We create and develop a brand in line with key market opportunities, competitors in the existing space and unique selling points to allow for optimum launch capabilities.

BRAND IDENTITY

From the logo and name to imagery and brand story and everything in between, developing a consistent, coherent and strong brand identity is crucial to developing a commercially viable product that resonates with the intended customer base.
Brand Relations combines industry knowledge with a unique network, Product Development, Marketing & Digital Expertise – all under one roof.
Our Work
Chillio Client

Chillio

This was more of a rebranding as the clients had developed a drink based on juice in a glass bottle but this wasn’t getting any traction. Brand Relations completely redeveloped the recipe to be lighter and more refreshing, then adapted the concept to a can giving more of a Craft beer look to a soft drink.

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Plantsy

Plantsy

Brand Relations was approached by Anya to develop a ‘vegan’ protein drink, after researching the market we discovered the huge benefits of Algae including Protein. We developed a natural recipe in two flavours based on Algae giving 15mg of protein per bottle, then came up with the branding and marketing strategy for the brand.

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Ibiza Ice

Ibiza Ice

Ibiza ice was the brainchild of the MD of Brand Relations Richard Horwell, after spotting an opportunity for a wine spritzer utilising the aluminium bottles, for the beach, pool, festival events market.

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Eternitea

Eternitea

Brand Relations was approached by the client to develop a drink that could be successful in the UK market. With no brief just the funding to develop the brand, after several months of research we decided that the biggest opportunity was in Collagen Drinks, Zero Sugar and based on Moringa Tea.

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