Launching a new drinks brand? Why it needs to be functional…

Published April 2, 2021 on Startacus

I have a strong admiration for consumers’ savviness and ability to pick out the products they want and form a loyalty to them, despite the mass of advertisements projected at them every day. So, when creating a new food and beverage brand, you need more than just great taste and eye-catching packaging. Consumers are now much more focused on health and functionality. 

Steps Cumbrian entrepreneurs can use for developing a drinks brand

Published March 22, 2021 on Cumbria 24

The UK is brilliant when it comes to creativity and we’ve seen A LOT of innovation in the Food & Drink sector in recent years, writes Richard Horwell, owner of Brand Relations. Entrepreneurs in Cumbria have played their part in this. So, if you have a good idea for a new food or drink product you may be thinking of taking the plunge and starting your own business.

How to launch a food or drinks startup

Published March 19, 2021 on The Successful Founder

Is your entrepreneurial instinct drawing you to the Food and Drink sector? Many entrepreneurs look at the range of drinks in the Supermarkets or stores and say to themselves ‘I can do better than that!’. Creativity is brilliant in the UK, however, starting a Food or Drink company isn’t an easy option. 

Starting Up

Published March 19, 2021 on Feast Norfolk Magazine

Thinking of starting a food and drink business in Norfolk? Here’s some sage advice from brand expert Richard Horwell

Norfolk has wonderful produce and a diverse range of exciting new food and drink brands.  From the bakery to the dairy to the smokehouse, there is plenty going on! Perhaps you also have an idea for a new product that you’d like to launch. 

How to develop potato products brands

Published February 19, 2021 on Potato Review MANY growers are looking for opportunities to develop new products to sell to the grocery trade, particularly given that the pandemic has decimated foodservice demand, affecting potato sales. Looking at the big picture it is interesting to note that a significant increase in processed potato products is forecast.…