Functional drinks and the trend for Nootropics.

24th July 2021 in Grocery Gazette

We are seeing consumer buying habits changing. When they are doing their week shopping for food and drink, consumers increasing concerned with functionality and health. In the past, it was much more about buying into a lifestyle that a drink or snack brand offered, rather than the product itself.

How to convert your drink into a retail product

Published 19th July 2021 in Fruit Juice Focus

There are no rules about where a business idea can be born, and some of the best begin in a kitchen. We recently developed a healthy soft drink based on stinging nettles. The recipe was one that had been in the founder’s family for generations.

The Successful Founder Summer 2021 Issue

Published 14th July 2021 in The Successful Founder

Every startup founder needs to keep in mind that branding is as important as the product itself. Of a first-time purchase is based on the branding: it’s why a consumer will pick your product over their regular choice or your competition