Having been behind over 100 brands, I have seen far too many entrepreneurs think they can handle the sales and marketing themselves, without any help or funding.
As drinking habits change amid the pandemic, the low and no alcohol category sees a pronounced acceleration. Yet, while their appearance appeals, could taste and an expensive price point threaten to impact uptake?
We often meet entrepreneurs who believe that a new food or drink (F&B) brand can be started on a shoestring. Every business needs money to start and, believe me, the Food & Drink industry is no different. In fact, it can suck up a lot more cash than many other sectors.
Research published in the 2021 Lumina Intelligence Low2No Alcohol Report (June 2021) shows that 30% of young people are actively choosing to avoid alcohol. And older people are cutting back or eliminating it as they want the comfort of driving to/from their destination without worry about being over the limit.
Has the bubble just burst on the alcoholic sparkling water craze, asks Richard Horwell? Sometimes a new product comes along that creates huge excitement. This has been the case with hard seltzers in Britain.
Recipes that have been handed down for generations exist in all corners of Cheshire. Some of those recipes may have the potential to become household brands, perhaps internationally.
Your new bakery, pastry or biscuit brand is ready – now the challenge begins! The next step is to generate sales. There are quite a few numbers coming up, and some of them may leave you feeling a little deflated.
Can a recipe that has been handed down through generations become a marketable reality. Of course, but no matter how wonderful the recipe, there are a number of steps on the journey from kitchen stove to supermarket shelf.
There has been huge interest in the hard seltzer category (also known as ‘hard sparkling water’, ‘spiked seltzer’, or ‘alcoholic seltzer’) over the past couple Of years in the UK. This is hardly surprising in the light of the pandemic and lockdowns.
Looking at the range of food and drink in a supermarket many entrepreneurs will think they have a great idea for something new and different. However, as always some key steps need to be undertaken to get from concept to shelf.
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