The main route to market for new brands is through wholesalers; selling direct to stores is almost impossible. But do not rush to contact the most obvious large wholesaler without checking if the wholesaler supplies your target retailers
Given the huge number of products on our grocery store shelves, it is no surprise that it is a challenge to introduce something new. Not only do you need a clear point of difference you also need to entice your target audience to try it.
There was massive excitement over hard seltzers (also called spiked seltzer, alcoholic seltzer, or hard sparkling water) over the past two years in the UK.
There are fantastic opportunities for the right manufacturer to dominate the alcohol-free spirits’ space. However, manufacturers need to think beyond traditional spirit categories to find unique flavors, characters, and profiles for their drinks if they are going to be viewed as competing against their alcohol counterparts.
Every startup founder needs to keep in mind that branding is as important as the product itself. 90% of a first-time purchase is based on the branding it’s why a consumer will pick your product over their regular choice or your competition.
You have a fantastic new food or drink brand. It truly is a wonderful product. Congratulations, you’ve successfully negotiated the easy part. Now you need to generate sales. Far too many entrepreneurs think they can handle the sales and marketing themselves.
As drinking habits change amid the pandemic, the low and no alcohol category sees a pronounced acceleration. Yet, while their appearance appeals, could taste and an expensive price point threaten to impact uptake?
Over the years we have met many budding entrepreneurs wanting to bring their dreams to life and start up in the beverage business. I have seen some innovative and exciting ideas that have great potential, and quite a few that made no sense at all.
Branding plays a huge role in encouraging a first-time purchaser to try your new food or drink product. Indeed, 90% of a first-time purchase is based on it. Banding is why a consumer will make the decision to pick your product over their regular choice of product that they may have been buying for a considerable period of time.
However tasty your product you need to focus on the fact that 90% of a first-time purchase is based on the branding; it’s why a consumer will pick your product over their regular choice or over your competition.