You can have the best tasting, most luxurious product on the market but if no one picks it up and tries it, no one will ever know. 90% of a first-time purchase is based on the branding; it’s why a consumer will pick your product over their regular choice or your competition. Your branding is…
To rebrand at this time seems to make as much sense as if Captain Smith of the Titanic called an all-hands meeting to discuss renaming the shipping line from White Star to White Berg, while the ship was going down. But there is now a path – no, make that a motorway – to reopening…
Consumer buying habits are changing. In the past, it was about buying into a lifestyle that a snack or drink’s brand offered, rather than the actual product itself. Now, consumers are much more focused on health and functionality, writes Richard Horwell of Brand Relations in this guest article. Now consumers are looking for products that…
With lockdown and redundancies, more people than ever are thinking about starting a food and drink business. 90% of them will fail within two years, in part because of the high failure rate in all start-ups but increased by the misconceptions surrounding this industry. So, when a chum’s daughter asked me for advice, I put…
On episode 107 of the Meet the Farmers podcast Ben discusses branding with Managing Director of Brand Relations, Richard Horwell.
With over 40 years experience in the marketing & management within the hospitality, food & drink sector, I am passionate about the business and especially those who start and develop a food and drink business within this area.
Richard Horwell, the owner of Brand Relations, a specialist food and drink branding company in London, spoke to Business Leader about how you can develop your own food or drinks brand. Have you ever been shopping and as you look down the shelves of drink, thought ‘I have a great idea for something new and…
There’s a lot of competition on beverage shelves, and soft drinks buyers do range reviews at the start of the new year. To be successful with your drinks brand in 2021 you need to start preparing now, writes Richard Horwell of F&B marketing and branding company Brand Relations. There is a lot of competition and…
Listen to our January 2021 episode of Food Travel Talk TV where we discussed how the COVID pandemic is changing the food and beverage products and experiences that consumers and travelers enjoy. Special thanks to our guest Richard Horwell, Brand Relations, London, UK.
Whenever we are presented with a new project at Brand Relations, we understand that market research is key. Market research without you knowing will likely influence most of the decisions you make; down to: Food or drinks packaging design Recipe Development Even where you will sell to reach your target market Researching is important, if…
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