What we do at Brand Relations to Develop your Food or Drink brand
Wanting to know how to start your food or drinks brand? Let us introduce you to everything we do here at Brand Relations by our MD Richard Horwell.
Why Grannie’s Special Recipes Won’t Go Global
With lockdown and redundancies, more people than ever are thinking about starting a food and drink business. 90% of them will fail within two years, in part because of the high failure rate in all start-ups but increased by the misconceptions surrounding this industry. So, when a chum’s daughter asked me for advice, I put…
How To Develop Your Own Food Or Drinks Brand
Richard Horwell, the owner of Brand Relations, a specialist food and drink branding company in London, spoke to Business Leader about how you can develop your own food or drinks brand. Have you ever been shopping and as you look down the shelves of drink, thought ‘I have a great idea for something new and…
How To Create A Brilliant Brand For Your Foodie Business
You can have the best tasting, most delicious food or drink product on the market but if no one tries it, no one will ever know, 90% of a first-time purchase is based on the branding; it’s why a consumer will pick your product over their regular choice or your competition. Your branding is as…
How To Turn Your Secret Recipe Into A Business
Do you have a food or drink recipe that has been within your family for generations? Or have you tasted a great dish or drink while travelling and would love to bring it to the UK? It’s very easy to believe that your recipe will go viral when it hits the food and drinks market;…
Branding for success in spirits
Join Richard Horwell, the Managing Director of Brand Relations, a Food and Drink Specialist, for a conversation on the key considerations of spirits branding. From what does and doesn’t make a good brand story to knowing when to rebrand and where to focus your efforts.
Your Brand Is As Important As The Product Itself
You can have the best tasting, most luxurious product on the market but if no one picks it up and tries it, no one will ever know. 90% of a first-time purchase is based on the branding; it’s why a consumer will pick your product over their regular choice or your competition. Your branding is…
Prepare your spirit brand for the big reset
To rebrand at this time seems to make as much sense as if Captain Smith of the Titanic called an all-hands meeting to discuss renaming the shipping line from White Star to White Berg, while the ship was going down. But there is now a path – no, make that a motorway – to reopening…
The rise of functional drinks and nootropics: What are consumers looking for?
Consumer buying habits are changing. In the past, it was about buying into a lifestyle that a snack or drink’s brand offered, rather than the actual product itself. Now, consumers are much more focused on health and functionality, writes Richard Horwell of Brand Relations in this guest article. Now consumers are looking for products that…
How to Start a Food or Drinks Brand
On episode 107 of the Meet the Farmers podcast Ben discusses branding with Managing Director of Brand Relations, Richard Horwell.