To rebrand at this time seems to make as much sense as if Captain Smith of the Titanic called an all-hands meeting to discuss renaming the shipping line from White Star to White Berg, while the ship was going down.
But there is now a path – no, make that a motorway – to reopening the economy.
Your distillery can look at this entire ordeal as a chance for a big reset. You have the opportunity to redefine who you are. Everything will be on the table. And rebranding can – and will be – the key to communicating these changes to your customers.
In this episode we’ll be talking to branding expert Richard Horwell of Brand Relations.