Articles in the Press by Brand Relations

Launching a new drinks brand? Why it needs to be functional…

Published April 2, 2021 on Startacus

I have a strong admiration for consumers’ savviness and ability to pick out the products they want and form a loyalty to them, despite the mass of advertisements projected at them every day. So, when creating a new food and beverage brand, you need more than just great taste and eye-catching packaging. Consumers are now much more focused on health and functionality. 

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Steps Cumbrian entrepreneurs can use for developing a drinks brand

Published March 22, 2021 on Cumbria 24

The UK is brilliant when it comes to creativity and we’ve seen A LOT of innovation in the Food & Drink sector in recent years, writes Richard Horwell, owner of Brand Relations. Entrepreneurs in Cumbria have played their part in this. So, if you have a good idea for a new food or drink product you may be thinking of taking the plunge and starting your own business.

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How to launch a food or drinks startup

Published March 19, 2021 on The Successful Founder

Is your entrepreneurial instinct drawing you to the Food and Drink sector? Many entrepreneurs look at the range of drinks in the Supermarkets or stores and say to themselves ‘I can do better than that!’. Creativity is brilliant in the UK, however, starting a Food or Drink company isn’t an easy option. 

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How to enter the brewing industry with a new brand

Published March 19, 2021 on Brewing & Beverage Industries Business Spring 2021 Issue 19

Starting a new drinks business is never easy but the boom in craft beers means that many people like the idea of creating a new and different product.

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Starting Up

Published March 19, 2021 on Feast Norfolk Magazine

Thinking of starting a food and drink business in Norfolk? Here’s some sage advice from brand expert Richard Horwell

Norfolk has wonderful produce and a diverse range of exciting new food and drink brands.  From the bakery to the dairy to the smokehouse, there is plenty going on! Perhaps you also have an idea for a new product that you’d like to launch. 

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How to develop potato products brands

Published February 19, 2021 on Potato Review MANY growers are looking for opportunities to develop new products to sell to the grocery trade, particularly given that the pandemic has decimated foodservice demand, affecting potato sales. Looking at the big picture it is interesting to note that a significant increase in processed potato products is forecast.…

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Steps for entering the drinks industry with a new brand

Published 17 February 2021 on Eat Sleep Wine Repeat

It is undoubtedly the case that launching a new drinks business isn’t easy.  However, there are many wine buffs who might like the idea of breaking into the market with an exciting, different product.

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How to get started with a new food or drinks brand

Published 17 February 2021 on Small Business Insider

With products such as drinks many people have ideas for new products which they think could be better than, or be a useful addition to what is already available on our supermarket shelves. However, starting a new company in Food & Drink is far from easy.

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How to develop a new Scottish food or drink brand

Published February 16, 2021 on Glasgow Foodelicious

Scotland has many wonderful food and drink products both traditional and new. If you are a business owner in Glasgow who wants to create a new food or drink brand, or you are someone with a great idea for a new product and are thinking of changing career, you will need to take a number of steps to take this forward.

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How to Create a Drinks Brand That Will Stand Out

Published February 12, 2021 on

In our present circumstances, many people are considering a change of career. And the idea of starting a new brand in the recession-proof Food and Drink sector can be appealing. You may have come up with an excellent idea for a new product, but it is important to recognize that starting a new Food and Drink business is far from easy.

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How to create a standout drinks brand

Published 11 February 2021 on Kent Business Radio

Are you thinking of a career change? Does the idea of starting a new brand in the recession proof Food & Drink sector appeal to you?

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How to Launch Your Own Drinks Brand

Published February 10, 2021 on

Interest in starting a food and beverage brand has increased during lockdown and 2021 is already set to be a bumper year for new releases. Richard Horwell of Brand Relations.

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Six steps for developing your own drinks brand

Published February 9, 2021 on

Many people have an idea for a new range of drinks. However, starting a beverage company isn’t easy. Richard Horwell from marketing and branding company Brand Relations looks at six areas entrepreneurs need to consider.

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How To Develop Your Own Food Or Drinks Brand

Published February 5, 2021 on Business Leader

Richard Horwell, the owner of Brand Relations, a specialist food and drink branding company in London, spoke to Business Leader about how you can develop your own food or drinks brand.

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Drink Startups-here’s how to really boost your business this year

Published January 19 2020 on The Successful Founder

Soft drinks buyers do their range reviews in the first three months of the year; this is so that new brands are on the shelves after Easter ready for the Spring / Summer when consumers are craving delicious soft drinks. This means you should be preparing now if your brand is to have a bumper summer in 2021.

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How can you achieve success for your soft drinks brand in 2021?

Published December 31, 2020 on

If you have developed a delicious new soft drink which you believe has the potential to be successful in 2021, what do you need to do? Richard Horwell is the owner of Brand Relations and has over 30 years’ experience in marketing FMCG brands around the world. He shares his tips to help you get your brand booming.

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Make your soft drink brand successful in 2021 by getting ready now

Published December 22, 2020 on Small Business Insider

The first three months of the year is the period when soft drinks buyers do their range reviews.  The timing mean that new brands can be on the shelves after Easter ready for the Spring / Summer. This means you should be preparing now if your brand is to have a barnstorming summer in 2021.

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How to prepare now to ensure your drinks brand is a success in 2021

Published December 21 2020 on Food Navigator

There’s a lot of competition on beverage shelves, and soft drinks buyers do range reviews at the start of the new year. To be successful with your drinks brand in 2021 you need to start preparing now, writes Richard Horwell of F&B marketing and branding company Brand Relations, in this guest article.

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