Press

Articles in the Press by Brand Relations

You don’t need to be a star for your recipe to shine

10 June 2021 on Business 365

In the early 80s, actor Paul Newman filled empty wine bottles with his homemade salad dressing and handed them out to neighbours as Christmas presents. When his neighbours began knocking on his door asking for refills, Newman decided he’d try selling it (with profits going to charity). It’s still in shops now. 

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On Wine And Branding

8th June 2021 on Cambridge Wine Blogger

Let me start with a bold statement. Your branding is as important as the product itself. You can have the best tasting wine on the market but if no one picks it up and tries it, no one will ever know, 90% of a first-time purchase is based on the branding; it’s why a consumer will pick your product over their regular choice or your competition.

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Growing potato-based recipes into retail products

7th June 2021 on Potato Review

THERE are people who look at a potato and fail to see anything more than proto mash, and there are people bursting with amazingly imaginative ideas of how to use that same potato to fashion fantastic flavour sensations.

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Food for Thought, and Profit

7th June 2021 on Technologgie

Paul Newman did it, Levi Roots did it, but could you take a home-crafted recipe, create a product and turn it into a marketable reality. Of course, you could, but there is a lot of work involved.

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8 Key Steps For Creating A Standout Food Or Beverage Brand

6th June 2021 on Family Friendly Working

Your product may taste absolutely delicious but without brilliant branding it may not be a success. It is vital to remember that 90% of a first-time purchase is based on the branding; it’s why a consumer will pick your product over their regular choice or your competition.

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Get your food or beverage brand off to the best possible start

5th June 2021 on The Successful Founder

Every startup founder needs to keep in mind that branding is as important as the product itself. 90% of a first-time purchase is based on the branding; it’s why a consumer will pick your product over their regular choice or your competition.  So how can startup founders communicate their message to their target audience so that they decide to buy and try?

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From kitchen to supermarket

4th June 2021 on Business Bunker Radio

Business ideas can be conceived anywhere, including kitchens. Up and down the land there are recipes that have been handed down through generations, there are recipes adapted from dishes experienced abroad, and there are recipes that were created from scratch (by design or by accident).

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Convert a family recipe into a retail product

2nd June 2021 on Total Licensing

Do you have a food or drink recipe that has been within your family for generations? Or have you tasted a great dish or drink while travelling and would love to bring it to the UK? The first thing you need to do is research. Is there anything similar in the market either in the UK or internationally? Find out everything you can about this competition.

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Turning your signature dish into a retail product

1st June 2021 on Modern Hospitality

You have a killer dish, it’s a best seller, and people are regularly begging for the recipe. But you have ambitions for this flavour sensation: this time next year Rodney, we’ll be millionaires! And you and Rodney (other world-weary siblings are available) may well end up yacht-and-a-penthouse rich, but the journey from restaurant kitchen to supermarket shelf is a long one, and it involves a great deal of work.

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