Press

Articles in the Press by Brand Relations

How to convert your family recipe into a retail product

Published 28th May 2021 on Network She

Perhaps you have a family recipe you can trace back to Charlemagne, or perhaps your signature dish was a happy accident.  It’s very easy to believe that your recipe will go viral when it hits the food and drinks market; you aren’t the first person to think that, and you definitely won’t be the last.

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How To Turn Your Secret Recipe Into A Business

28th May 2021 in Family Friendly Working

Do you have a food or drink recipe that has been within your family for generations? Or have you tasted a great dish or drink while travelling and would love to bring it to the UK? It’s very easy to believe that your recipe will go viral when it hits the food and drinks market; you aren’t the first person to think that, and you definitely won’t be the last.

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What Thirsty Consumers Are Looking For

May 2021 in Business 365

Buying habits are changing. Lifestyle ruled for a long time—you were cool if you bought a product because only the ‘richest’ or ‘best looking’ would buy now brand loyalty is linked to brand benefits and transparency.

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Speak To Your Target Consumers With A Brilliant Brand

17th May 2021 on Women Who Slay

Many of us dream of creating a successful food or drink brand but may not be sure how to attract consumers. A tasty product is one thing but how people get to know about it? Your branding is hugely important. As important as the product itself. Branding is the message you want to communicate to your target consumer – and that message should be ‘BUY ME’.

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Consumers Want More Than Thirst-Quenching And Fancy Packaging

May 13, 2021 on Minute Hack

Consumer buying habits are changing. Food and beverage shoppers are now much more focused on health and functionality. In the past, consumers bought into a lifestyle that a snack or drink’s brand offered, rather than the actual product itself. Brand loyalty was won by generating, through the brand’s powerful advertising and packaging, a sense of identity by making them feel part of a community.

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How To Create A Brilliant Brand For Your Foodie Business

May 12, 2021 on Belle About Town

You can have the best tasting, most delicious food or drink product on the market but if no one tries it, no one will ever know, 90% of a first-time purchase is based on the branding; it’s why a consumer will pick your product over their regular choice or your competition.

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Key Factors to Consider When Launching a Drinks Brand

May 5, 2021 on The Successful Founder

Once upon a time, simple hydration or quieting a rumbling tummy was all we asked of our food and beverages. And then lifestyle came along. Snacks and drinks sought to create a sense of identity, to instil a feeling of being part of a community; cool people used these products.

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Creating a brand, a food or beverage brand that says ‘Buy Me’

May 2, 2021 on Network She

You may have a wonderful product which tastes fantastic but if consumers don’t pick it up and try it, you may find it stays a well-kept secret.  To avoid this situation you need brilliant branding.  Afterall, 90% of a first-time purchase is based on the branding; it’s why a consumer will pick your product off the shelf in instead of their regular choice or your competition.

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