Press

Perhaps you have a family recipe you can trace back to Charlemagne, or perhaps your signature dish was a happy accident.  It’s very easy to believe that your recipe will go viral when it hits the food and drinks market; you aren’t the first person to think that, and you definitely won’t be the last.

Do you have a food or drink recipe that has been within your family for generations? Or have you tasted a great dish or drink while travelling and would love to bring it to the UK? It’s very easy to believe that your recipe will go viral when it hits the food and drinks market; you aren’t the first person to think that, and you definitely won’t be the last.

Buying habits are changing. Lifestyle ruled for a long time—you were cool if you bought a product because only the ‘richest’ or ‘best looking’ would buy now brand loyalty is linked to brand benefits and transparency.

Consumer buying habits are changing. When it comes to food and beverage, consumers are now much more focused on health and functionality. In the past, it was about buying into a lifestyle that a snack or drink’s brand offered, rather than the actual product itself.

Many of us dream of creating a successful food or drink brand but may not be sure how to attract consumers. A tasty product is one thing but how people get to know about it? Your branding is hugely important. As important as the product itself. Branding is the message you want to communicate to your target consumer – and that message should be ‘BUY ME’.

Consumer buying habits are changing. Food and beverage shoppers are now much more focused on health and functionality. In the past, consumers bought into a lifestyle that a snack or drink’s brand offered, rather than the actual product itself. Brand loyalty was won by generating, through the brand’s powerful advertising and packaging, a sense of identity by making them feel part of a community.

You can have the best tasting, most delicious food or drink product on the market but if no one tries it, no one will ever know, 90% of a first-time purchase is based on the branding; it’s why a consumer will pick your product over their regular choice or your competition.

Once upon a time, simple hydration or quieting a rumbling tummy was all we asked of our food and beverages. And then lifestyle came along. Snacks and drinks sought to create a sense of identity, to instil a feeling of being part of a community; cool people used these products.

You may have a wonderful product which tastes fantastic but if consumers don’t pick it up and try it, you may find it stays a well-kept secret.  To avoid this situation you need brilliant branding.  Afterall, 90% of a first-time purchase is based on the branding; it’s why a consumer will pick your product off the shelf in instead of their regular choice or your competition.