Articles in the Press by Brand Relations

Starting Up

March 19, 2021 on Feast Norfolk Magazine

Thinking of starting a food and drink business in Norfolk? Here’s some sage advice from brand expert Richard Horwell. Norfolk has wonderful produce and a diverse range of exciting new food and drink brands.  From the bakery to the dairy to the smokehouse, there is plenty going on! Perhaps you also have an idea for a new product that you’d like to launch. 

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How to develop potato products brands

February 19, 2021 on Potato Review

MANY growers are looking for opportunities to develop new products to sell to the grocery trade, particularly given that the pandemic has decimated foodservice demand, affecting potato sales. Looking at the big picture it is interesting to note that a significant increase in processed potato products is forecast. As, is the case for rehydrated potato specifically.

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Steps for entering the drinks industry with a new brand

17 February 2021 on Eat Sleep Wine Repeat

It is undoubtedly the case that launching a new drinks business isn’t easy.  However, there are many wine buffs who might like the idea of breaking into the market with an exciting, different product. Starting a new drinks company will require that you have a POD (point of difference); something that others aren’t doing and is clearly a direction for the market.

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How to develop a new vegan product – the inspiration, process and pitfalls

February 17, 2021 on Vegan Food and Living

What steps do you need to take when you have an idea and want to develop a new vegan product or brand? Richard Horwell from Brand Relations reveals all. When it comes to creativity, the UK is amazing. You can see this in the innovative vegan products that have emerged in the Food & Drink sector over the last couple of years.

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How to get started with a new food or drinks brand

17 February 2021 on Small Business Insider

With products such as drinks many people have ideas for new products which they think could be better than, or be a useful addition to what is already available on our supermarket shelves. However, starting a new company in Food & Drink is far from easy.

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How to develop a new Scottish food or drink brand

February 16, 2021 on Glasgow Foodelicious

Scotland has many wonderful food and drink products both traditional and new. If you are a business owner in Glasgow who wants to create a new food or drink brand, or you are someone with a great idea for a new product and are thinking of changing career, you will need to take a number of steps to take this forward.

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How to Create a Drinks Brand That Will Stand Out

February 12, 2021 on

In our present circumstances, many people are considering a change of career. And the idea of starting a new brand in the recession-proof Food and Drink sector can be appealing. You may have come up with an excellent idea for a new product, but it is important to recognize that starting a new Food and Drink business is far from easy.

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How to create a standout drinks brand

11 February 2021 on Kent Business Radio

Are you thinking of a career change? Does the idea of starting a new brand in the recession proof Food & Drink sector appeal to you? You might have found yourself looking at say, the drinks available at your local supermarket and had ideas that would be a great addition to what is currently on offer.

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How to Launch Your Own Drinks Brand

February 10, 2021 on

Interest in starting a food and beverage brand has increased during lockdown and 2021 is already set to be a bumper year for new releases. Richard Horwell of Brand Relations. When I was at school my classmates mostly wanted to work for a bank or the public service as it was a safe secure job; these days everyone heading into the workforce wants to be their own boss.

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