Many people have an idea for a new range of drinks. However, starting a beverage company isn’t easy. Richard Horwell from marketing and branding company Brand Relations looks at six areas entrepreneurs need to consider.
Richard Horwell, the owner of Brand Relations, a specialist food and drink branding company in London, spoke to Business Leader about how you can develop your own food or drinks brand. Have you ever been shopping and as you look down the shelves of drink, thought ‘I have a great idea for something new and different’?
As you may expect, soft drink sales tend to skyrocket in summer. In fact, the start of the primary sales season starts as soon as Easter and lasts through to the end of September.
Soft drinks buyers do their range reviews in the first three months of the year; this is so that new brands are on the shelves after Easter ready for the Spring / Summer when consumers are craving delicious soft drinks. This means you should be preparing now if your brand is to have a bumper summer in 2021.
In order for new brands to be on the shelves ready for the Spring/Summer sales, soft drinks buyers do their range reviews in January, February and March. There is plenty of competition and since Covid-19 there has been a surge in development of new healthy brands plus a massive demand for them.
If you have developed a delicious new soft drink which you believe has the potential to be successful in 2021, what do you need to do? Richard Horwell is the owner of Brand Relations and has over 30 years’ experience in marketing FMCG brands around the world. He shares his tips to help you get your brand booming.
The first three months of the year is the period when soft drinks buyers do their range reviews. The timing mean that new brands can be on the shelves after Easter ready for the Spring / Summer. This means you should be preparing now if your brand is to have a barnstorming summer in 2021.
There’s a lot of competition on beverage shelves, and soft drinks buyers do range reviews at the start of the new year. To be successful with your drinks brand in 2021 you need to start preparing now, writes Richard Horwell of F&B marketing and branding company Brand Relations, in this guest article.