Every startup founder needs to keep in mind that branding is as important as the product itself. 90% of a first-time purchase is based on the branding; it’s why a consumer will pick your product over their regular choice or your competition. So how can startup founders communicate their message to their target audience so that they decide to buy and try?
Business ideas can be conceived anywhere, including kitchens. Up and down the land there are recipes that have been handed down through generations, there are recipes adapted from dishes experienced abroad, and there are recipes that were created from scratch (by design or by accident).
Do you have a food or drink recipe that has been within your family for generations? Or have you tasted a great dish or drink while travelling and would love to bring it to the UK? The first thing you need to do is research. Is there anything similar in the market either in the UK or internationally? Find out everything you can about this competition.
You have a killer dish, it’s a best seller, and people are regularly begging for the recipe. But you have ambitions for this flavour sensation: this time next year Rodney, we’ll be millionaires! And you and Rodney (other world-weary siblings are available) may well end up yacht-and-a-penthouse rich, but the journey from restaurant kitchen to supermarket shelf is a long one, and it involves a great deal of work.
Perhaps you have a family recipe you can trace back to Charlemagne, or perhaps your signature dish was a happy accident. It’s very easy to believe that your recipe will go viral when it hits the food and drinks market; you aren’t the first person to think that, and you definitely won’t be the last.
Do you have a food or drink recipe that has been within your family for generations? Or have you tasted a great dish or drink while travelling and would love to bring it to the UK? It’s very easy to believe that your recipe will go viral when it hits the food and drinks market; you aren’t the first person to think that, and you definitely won’t be the last.
Consumer buying habits are changing. When it comes to food and beverage, consumers are now much more focused on health and functionality. In the past, it was about buying into a lifestyle that a snack or drink’s brand offered, rather than the actual product itself.
Many of us dream of creating a successful food or drink brand but may not be sure how to attract consumers. A tasty product is one thing but how people get to know about it? Your branding is hugely important. As important as the product itself. Branding is the message you want to communicate to your target consumer – and that message should be ‘BUY ME’.