Press

Articles in the Press by Brand Relations

Consumers Want More Than Thirst-Quenching And Fancy Packaging

May 13, 2021 on Minute Hack

Consumer buying habits are changing. Food and beverage shoppers are now much more focused on health and functionality. In the past, consumers bought into a lifestyle that a snack or drink’s brand offered, rather than the actual product itself. Brand loyalty was won by generating, through the brand’s powerful advertising and packaging, a sense of identity by making them feel part of a community.

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How To Create A Brilliant Brand For Your Foodie Business

May 12, 2021 on Belle About Town

You can have the best tasting, most delicious food or drink product on the market but if no one tries it, no one will ever know, 90% of a first-time purchase is based on the branding; it’s why a consumer will pick your product over their regular choice or your competition.

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Key Factors to Consider When Launching a Drinks Brand

May 5, 2021 on The Successful Founder

Once upon a time, simple hydration or quieting a rumbling tummy was all we asked of our food and beverages. And then lifestyle came along. Snacks and drinks sought to create a sense of identity, to instil a feeling of being part of a community; cool people used these products.

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Creating a brand, a food or beverage brand that says ‘Buy Me’

May 2, 2021 on Network She

You may have a wonderful product which tastes fantastic but if consumers don’t pick it up and try it, you may find it stays a well-kept secret.  To avoid this situation you need brilliant branding.  Afterall, 90% of a first-time purchase is based on the branding; it’s why a consumer will pick your product off the shelf in instead of their regular choice or your competition.

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Give your Food or Beverage product brilliant branding

April 29, 2021 on Kent Business Radio

You can work hard on your recipe and create a product with a wonderful taste but if consumers don’t buy it and try it, no one will ever know how good it is. 90% of a first-time purchase is based on the branding; it’s why a consumer will pick your product over their regular choice or your competition. Your branding is as important as the product itself.

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Developing Your Own Food and Drinks Brand

April 12, 2021 on NE Connect

As a small business owner or startup founder you may have walked down the aisle in the Supermarket and thought to yourself ‘I can do better than that!’. Well, it isn’t as easy as you think. Years ago the Food & Drink market was dominated by large brands and own label products, but since then, life has moved on and consumers are no longer sold on big advertising campaigns and being told what to eat or drink.

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Key Ingredients For Creating A Brilliant Brand For Your Food & Beverage Product

April 23, 2021 on Minute Hack

You may be surprised to know that 90% of a first-time purchase is based on the branding. Your branding is what will encourage consumers to buy your product rather than their regular choice or a competitor brand. But don’t confuse design with branding. Branding is the message you want to communicate to your target consumer – and this should be a clear ‘BUY ME’.

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Your brand is as important as the product itself

April 15, 2021 on Luxuria Lifestyle

You can have the best tasting, most luxurious product on the market but if no one picks it up and tries it, no one will ever know. 90% of a first-time purchase is based on the branding; it’s why a consumer will pick your product over their regular choice or your competition.

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How much does it cost to develop a drink?

8th April 2021 – Volume 61/Issue 5 in Retail Merchandiser

Many people have amazing ideas for drinks but getting a new brand up and running can suck up a lot more cash than many other sectors. As retailers, you’ll be well aware of what’s involved in promoting an unknown product the purchasing decision, logistics, merchandising in store (and the rest).

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