I have a strong admiration for consumers’ savviness and ability to pick out the products they want and form a loyalty to them, despite the mass of advertisements projected at them every day. So, when creating a new food and beverage brand, you need more than just great taste and eye-catching packaging. Consumers are now much more focused on health and functionality.
The UK is brilliant when it comes to creativity and we’ve seen A LOT of innovation in the Food & Drink sector in recent years, writes Richard Horwell, owner of Brand Relations. Entrepreneurs in Cumbria have played their part in this. So, if you have a good idea for a new food or drink product you may be thinking of taking the plunge and starting your own business.
Is your entrepreneurial instinct drawing you to the Food and Drink sector? Many entrepreneurs look at the range of drinks in the Supermarkets or stores and say to themselves ‘I can do better than that!’. Creativity is brilliant in the UK, however, starting a Food or Drink company isn’t an easy option.
Starting a new drinks business is never easy but the boom in craft beers means that many people like the idea of creating a new and different product. Here are some pointers on how to start:
Thinking of starting a food and drink business in Norfolk? Here’s some sage advice from brand expert Richard Horwell. Norfolk has wonderful produce and a diverse range of exciting new food and drink brands. From the bakery to the dairy to the smokehouse, there is plenty going on! Perhaps you also have an idea for a new product that you’d like to launch.
MANY growers are looking for opportunities to develop new products to sell to the grocery trade, particularly given that the pandemic has decimated foodservice demand, affecting potato sales. Looking at the big picture it is interesting to note that a significant increase in processed potato products is forecast. As, is the case for rehydrated potato specifically.
It is undoubtedly the case that launching a new drinks business isn’t easy. However, there are many wine buffs who might like the idea of breaking into the market with an exciting, different product. Starting a new drinks company will require that you have a POD (point of difference); something that others aren’t doing and is clearly a direction for the market.
What steps do you need to take when you have an idea and want to develop a new vegan product or brand? Richard Horwell from Brand Relations reveals all. When it comes to creativity, the UK is amazing. You can see this in the innovative vegan products that have emerged in the Food & Drink sector over the last couple of years.
With products such as drinks many people have ideas for new products which they think could be better than, or be a useful addition to what is already available on our supermarket shelves. However, starting a new company in Food & Drink is far from easy.