Press

Articles in the Press by Brand Relations

Launching a new drinks brand? Why it needs to be functional…

April 2, 2021 on Startacus

I have a strong admiration for consumers’ savviness and ability to pick out the products they want and form a loyalty to them, despite the mass of advertisements projected at them every day. So, when creating a new food and beverage brand, you need more than just great taste and eye-catching packaging. Consumers are now much more focused on health and functionality. 

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Steps Cumbrian entrepreneurs can use for developing a drinks brand

March 22, 2021 on Cumbria 24

The UK is brilliant when it comes to creativity and we’ve seen A LOT of innovation in the Food & Drink sector in recent years, writes Richard Horwell, owner of Brand Relations. Entrepreneurs in Cumbria have played their part in this. So, if you have a good idea for a new food or drink product you may be thinking of taking the plunge and starting your own business.

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How to launch a food or drinks startup

March 19, 2021 on The Successful Founder

Is your entrepreneurial instinct drawing you to the Food and Drink sector? Many entrepreneurs look at the range of drinks in the Supermarkets or stores and say to themselves ‘I can do better than that!’. Creativity is brilliant in the UK, however, starting a Food or Drink company isn’t an easy option. 

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How to enter the brewing industry with a new brand

March 19, 2021 on Brewing & Beverage Industries Business Spring 2021 Issue 19

Starting a new drinks business is never easy but the boom in craft beers means that many people like the idea of creating a new and different product. Here are some pointers on how to start:

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Starting Up

March 19, 2021 on Feast Norfolk Magazine

Thinking of starting a food and drink business in Norfolk? Here’s some sage advice from brand expert Richard Horwell. Norfolk has wonderful produce and a diverse range of exciting new food and drink brands.  From the bakery to the dairy to the smokehouse, there is plenty going on! Perhaps you also have an idea for a new product that you’d like to launch. 

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How to develop potato products brands

February 19, 2021 on Potato Review

MANY growers are looking for opportunities to develop new products to sell to the grocery trade, particularly given that the pandemic has decimated foodservice demand, affecting potato sales. Looking at the big picture it is interesting to note that a significant increase in processed potato products is forecast. As, is the case for rehydrated potato specifically.

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Steps for entering the drinks industry with a new brand

17 February 2021 on Eat Sleep Wine Repeat

It is undoubtedly the case that launching a new drinks business isn’t easy.  However, there are many wine buffs who might like the idea of breaking into the market with an exciting, different product. Starting a new drinks company will require that you have a POD (point of difference); something that others aren’t doing and is clearly a direction for the market.

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How to develop a new vegan product – the inspiration, process and pitfalls

February 17, 2021 on Vegan Food and Living

What steps do you need to take when you have an idea and want to develop a new vegan product or brand? Richard Horwell from Brand Relations reveals all. When it comes to creativity, the UK is amazing. You can see this in the innovative vegan products that have emerged in the Food & Drink sector over the last couple of years.

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How to get started with a new food or drinks brand

17 February 2021 on Small Business Insider

With products such as drinks many people have ideas for new products which they think could be better than, or be a useful addition to what is already available on our supermarket shelves. However, starting a new company in Food & Drink is far from easy.

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