Ibiza ice was the brainchild of the MD of Brand Relations Richard Horwell, after spotting an opportunity for a wine spritzer utilising the aluminium bottles, for the beach, pool, festival events market.
That is why we will ensure it has a unique flavouring through research in future taste trends to make sure your recipe is supplying the demand for years to come. It will be innovative and diverse to the market by introducing a flavour pairing that will fill the researched desired gap in the drinks market and compliment the ingredients.
From our input and research, a detailed brief will be curated for our recipe developer with an idea of what flavours to work with. The flavours must resonate with the target audience, be on trend and match the ethos of the brand.
Our recipe developer will make samples that will be shipped direct to you or we can taste together with the team in the office. Working in tandem with Brand Relations, we will refine the product until we have the final flavour perfected.
The chosen ingredients will be checked with Novel Foods by us to guarantee its eligibility in the UK/EU market to ensure we get it 100% right before production commences.
Before we start any process, we strategically analyse the individual requirements of the drink to ensure we can utilise the correct contract manufacturer for the job. Whatever suggested contract manufacturer you choose, we always thoroughly checked through various communications to make sure that they can fill the requirements.
To add to this choice of co-packer, they too must have a variety of suitable packaging options, which can be difficult down to the individual brief of the drink.