Ibiza ice was the brainchild of the MD of Brand Relations Richard Horwell, after spotting an opportunity for a wine spritzer utilising the aluminium bottles, for the beach, pool, festival events market.
Brand Relations was approached by the client to develop a drink that could be successful in the UK market. With no brief just the funding to develop the brand, after several months of research we decided that the biggest opportunity was in Collagen Drinks, Zero Sugar and based on Moringa Tea.
This was more of a rebranding as the clients had developed a drink based on juice in a glass bottle but this wasn’t getting any traction. Brand Relations completely redeveloped the recipe to be lighter and more refreshing, then adapted the concept to a can giving more of a Craft beer look to a soft drink.
Brand Relations was approached by Anya to develop a ‘vegan’ protein drink, after researching the market we discovered the huge benefits of Algae including Protein. We developed a natural recipe in two flavours based on Algae giving 15mg of protein per bottle, then came up with the branding and marketing strategy for the brand.
When two Chemists Roy and Nas began working with eachother, they discussed the amazing benefits of Stinging Nettles and couldn’t understand why it wasn’t in a readily available drink. Together with the help of Brand Relations, the pair decided to develop the FIRST EVER Nettle infused spring water called Emunity blended with other healthy ingredients and sweetened to taste; a recipe that brings an ancient yet successful remedy into the 21st Century at only 53kCal a can. Containing nothing artificial and low in sugar, it’s a refreshing daily defence for the body without the hassle.