At Brand Relations, we specialise in Beverage Recipe development. Recipe for us is the key factor in determining successful products from the dispensable, as consumers are won and lost on flavour.
Whenever we start a new project, we work with our clients every step of the way, whilst ensuring the flavour you choose will be a hit with the European food and UK beverage industry, by keeping on top of the latest consumer trends and behaviours.
To ensure we get it right, we work hand-in-hand with a few trusted UK based recipe developers, giving them a detailed brief as to your target demographic, your branding e.g. imagery, tone of voice and identity.
So, what is Recipe to Brand Relations and why is it so important?
The first step of how to develop a recipe involves research. We like to look into what current beverage formulation companies are doing, together with other online and primary market-research from around the World to establish innovative ideas and flavourings. Don’t worry… any online content we use is always from established, authoritative business research databases such as Mintel.
We understand that the constant change in trends may not be as obvious online and so go even further to keep up to date by regularly attending events such as Food & Drink Exhibitions in:
- Sial Paris
- Anuga Fine Food Germany
- Gulfood Dubai
- Bread & Jam London
For us at Brand Relations, we take research of global trends very seriously to take the pressure off our client’s shoulders- treating every product like it is our own to ensure as much success as possible.
We insist on only undertaking recipe development involving healthy, low-sugar, preservative-free, snacks and beverages that have the strongest chance of success.
The Sugar Tax in particular has influenced a lot of the products currently on the UK market, it has enlightened us to the notion that the future of beverage and snacking is going to be health based. More than ever, consumers are looking for added value, additional function and natural sourcing.
The majority of British food and beverage retailers from the supermarkets to independent stores are consequently looking for unique, innovative natural alternatives as consumers switch to a healthier lifestyle more by the year.
Once the recipe is developed from our associated Recipe Production Company, we will research the highest quality, best value ingredients, then source a co-packer, as well as supply all the nutritional information. We will direct everything necessary for the label declarations, all you need to get your product made at the highest quality and best value.
Our knowledgeable and experienced staff work with you from the very beginning, to the culmination of your final product – no matter the initial stage. We work with you through each stage of development ensuring that when your product is ready for retailers and your target consumers.
If you need help with Recipe Development, get in touch today for a free consultation.
