Whilst undertaking development of a successful recipe for our clients, here at Brand Relations, our standard is of being innovative, natural, healthy and preservative free. Recipe development is the key factor in determining successful products from the dispensable, as consumers are won and lost on flavour.
At Brand Relations, we specialise in beverage recipe development. We work with our clients every step of the way, whilst ensuring the flavour you choose will be a hit with the European food and UK beverage industry, by keeping on top of the latest consumer trends and behaviours.
This is done partially through our regular attendance of Food & Drink Exhibitions such as Sial Paris, Anuga Fine Food in Germany and Gulfood in Dubai, as well as using established, authoritative business research databases such as Mintel together with other online and primary market-research from around the World
We work hand-in-hand with a few trusted UK based recipe developers, giving them a detailed brief as to your target demographic, your branding e.g. imagery, tone of voice, identity.
We insist on only undertaking recipe development involving healthy, low-sugar, preservative-free, snacks and beverages that have the strongest chance of success. The addition of the sugar tax, as a result of the understanding of how deadly sugar consumption is, enlightened us to the notion that the future of beverage and snacking is going to be health based, more than ever consumers are looking for added value, additional benefits and natural sourcing. The majority of British food and beverage retailers from the supermarkets to independent stores are consequently looking for unique, innovative natural alternatives.
Brand relations take the pressure off our clients shoulders- treating every product like it is our own. Our knowledgeable and experienced staff work with you from the very beginning, to the culmination of your final product – no matter the initial stage. We work with you through each stage of development ensuring that when your product is ready, it’s ready for retailers and consumers alike.
Once the recipe is developed we will research the highest quality, best value ingredients, then source a co-packer, as well as supply all the nutritional information, everything necessary for the label declarations, all you need to get your product made at the highest quality and best value.