Brand Relations entirely redesigned & rebranded the Mezete Range for a UK and Europe Market Launch. We have teamed up with Mezete, a hummus and dip brand from Jordan, to rebrand their delicious products for the UK and European markets!
Brand Relations brings North African flavours to life with Tribal Marinated Beef Strips Design & Branding. Tribal is a spicy beef jerky inspired by North-Western African flavours that are unlike anything else of the snack market!
Drinks and healthy snacking seem to be the craze at present, and everything is designed to make eating healthier, easier and quicker. Phrases like ‘deskfast’ mean you spend less time eating and more time working, therefore, brands are cashing in on this.
Launching a new food or drink brand onto the market can very much depend on your budget, this is where a business plan is very important. So many times I have seen entrepreneurs spend all their budget on an exhibition, based on promises from the sales team of big-name buyers attending.
Richard Horwell, managing director of Brand Relations, answers the age-old question: ‘how important is communication, anyway?’ Let’s talk about communication, because unless you communicate the right message to your consumer then your brand will fail. Some of the best products are no longer around as they failed to engage with their consumers as a brand!
The first part of bringing a product to market? Coming up with a genuinely new concept, as Richard Horwell of Brand Relations explains. Over the last 10 years I have seen hundreds of entrepreneurs walk through the doors of my office with what they feel is a life-changing idea.
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